The NBC News editorial team requested a way to display short-form vertical videos in the app for new ways to tell and enhance stories.
We worked with the editorial team to understand what their requirements were and what they hoped to accomplish by including short-form vertical video in the form of NBC News Shorts.
I designed 6+ concepts exploring a different ways to access Shorts including a horizontally scrolling tray of video, a hero package type of 1-up story to display to users for notable stories, as well as a standalone tab that users could use to swipe through all the most recent videos.
Users overall liked the addition of vertical video to the app as long as it didn't replicate features you'd see from social media competitors such as TikTok, Instagram, YouTube shorts, etc.
More info and background coming soon...
